How to be Social

One of the biggest questions from clients starting out is ‘which social media platforms should I be on?’. Or rather, this should be the question, but what happens most often is a client will want to be on Facebook, Instagram, LinkedIn, Twitter and Pinterest, without considering if all of these channels are appropriate.

You definitely don’t need to be on all of them, and selecting the right channel for your business will mean that it’s much easier for you to develop the right sort of content, and make sure that you’re reaching the right audience. Want to speak to an older generation - maybe even those reaching retirement? Head on over to Facebook (hi mom!) B2B consulting firm? Welcome to LinkedIn.

There really isn’t much point for a lawyer to have an Instagram account, or for a clothing brand to share their new range on LinkedIn. Yes, you might get a couple of leads, but if you focus your efforts on the channel that best suits your market and your kind of content, then you’ll be much happier with your return on investment. 

As with all marketing strategies, know your target audience, and engage with them in the space that they’re most active.