Is Social Media dead?

Is Social Media dead?

For a while now, there has been discussion about ‘the death of Instagram’. Twitter’s recent purchase by you-know-who has users leaving in droves. Facebook Groups are about the only useful function remaining on the platform. While social media’s audience size is still massive, users are getting fed up with being bombarded with adverts rather than seeing their actual friends, as well as the questionable ethics of the platforms themselves. 

And while most businesses are using some form of social media as a marketing tool, they’re finding it increasingly hard to keep up with the ever changing formats and algorithms that prioritise certain types of content, not to mention the budget required for never ending content creation and advertising. What used to be ‘free marketing’ is now pay-to-play, the days of organic reach are over and it's getting harder and harder to get noticed.

So what should businesses do?

Read more in the latest issue of Architect and Builder magazine here https://joom.ag/9V3d/p10